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Results of The 18th International Travel Exhibition Leisure without Borders. Summer 2014

Results of The 18th International Travel Exhibition Leisure without Borders. Summer 2014

April 4-6 St. Petersburg hosted the 18th International Travel Exhibition ‘Leisure without Borders. Summer 2014’.


The exhibition hosted 194 companies from 17 countries: Belarus, Bulgaria, Greece, Dominican Republic, Israel, Cyprus, Latvia, Lithuania, Norway, Poland, Portugal, Russia, Turkey, United Arab Emirates, Finland, Monte Negro and Estonia. ‘Leisure without Borders’ trade fair presented various types of tourism to exhibitors and guests: health tourism, educational tourism, bus tours, weekend deals, sightseeing tours, extreme tourism, cultural tourism, cruises, country holidays, youth and children tourism, event tourism, global tourism. The Tourism Association of Lithuania represented the cultural programme partner.

The following exhibitors participated in the trade show: tour operators, travel agencies, national boards and associations, tourist information centres, SPAs and health resorts, recreation centres and children’s camps, carriers, cruise companies, hotels, museums and cultural centres, trade media. The largest tour operators participated at the exhibition, such as: ANEX Tour, Brisco, Coral Travel, Natalie Tours, Pegas Touristik, Sunmar Tour, Tez Tour, Art-Travel, Balkan Express, Versa, Danko Travel, Delphin, Dyadyushka Nik, Mouzenidis Travel, NIKA Travel jointly with PSA Croisieurope, Pac Group, Petrotour Service, Blue Bird Plus, Solvex Tourne, Expo-tour, Cypriot and Bulgarian national offices and many other. Such regions as Lower Silesia (Poland) and Vidzeme (Latvia) will participate in the exhibition for the first time. After a long period of non-participation the National Tourism Organisation of Montenegro joined the trade fair again.

Exhibition Opening

The welcome speeches at the official opening of the international travel trade fair ‘Leisure without Borders. Summer 2014’ were delivered by: Lyudmila Ivanova (General Director of JSC St. Petersburg Express), Alexander Shapkin (Deputy Chairman of the Committee for Tourism Development of St. Petersburg), Svetlana Nesterova (Chairman of the Commission on the Travel Industry of the Legislative Assembly of St. Petersburg), Tamara Vlasova (President of the National Tourism Academy), Ekaterina Shadskaya (Director of the Russian Union of Travel Industry), Bartłomiej Ostrowski (Director of Marshal’s Office of Lower Silesia (Head of Unit for International Cooperation and Projects), Theodoros Bizakis (Greek Consul General in St. Petersburg), Algimantas Belzus – Attaché for Economic Affairs of Lithuania, Nikolajus Gusevas (Vice-Mayor of Zarasai District), Krasimir Lozanov (Head of the Trade and Economic Relations Service (TERS) at Consulate General of the Republic of Bulgaria), Igor Kirsanov (General Director of RESTEC® Exhibition Company). Honoured guests of the trade show wished organisers and participants further development, fruitful work and implementation of all plans.

Business Programme

‘Eco-style of life’ workshop got a wide response from travel industry professionals. Ecotourism is now gaining popularity and the following measures should be taken for its development: personnel training, infrastructure development and establishment of legislative base. These objectives require many efforts and investments. Commitment to the environment now involves not only environmental awareness, but also activity in this field: at the workshop farmers and travel industry professionals interested in ecotourism development decided to hold a training in the framework of INWETEX-CIS Travel Market 2014 International Travel Trade Fair in October. It was suggested that he training should be organised with the help of the founders of such well-known eco-programmes as ‘The Leaf of Life’ and ‘The Green Key’. Foreign partners and professionals from various Russian regions will share their practical experience. Participants of ‘EcoGreen Heritage’, ‘From Estate to Estate’ and other programmes will take part in the training. Eco-style of life and ecotourism have long been popular among European citizens and are now spreading in Russia.

Presentations and workshops were held by Pegas Touristik, Coral Travel, Delphin, the region Lower Silesia, Bon Tour, Vidzeme Planning Region, the Tourism Association of Lithuania, Sunmar Tour, Longfield, TAP Portugal airlines, Motivation Travel and AHHAA Science and Entertainment Centre.

On Friday ‘Ask an Expert’ Consultation Centre was opened. Travel industry professionals constantly facing complicated situations and tourists planning their summer trips were able to get industry-related advice by the experts from St. Petersburg Office of the Federal Bailiff Service, Federal Service for Surveillance of Consumer Rights Protection and Human Well-Being and Russian Union of Travel Industry.

On April 5 the presentation of interregional programme ‘The Real Russia’ was held in the framework of the trade fair. ‘The Real Russia’ is an independent information and educational project aimed at development and promotion of travel opportunities in Russian small towns. The project participants are journalists and travel industry specialists – tour operators, tourist information centres, hoteliers. They are intended to visit Russian small historical towns and explore travel potential, infrastructure capacities and other factors influencing tourism development. The guidelines for local authorities and hospitality industry enterprises are developed on the basis of expert findings. Besides, information on history and attractions of these Russian towns is featured in Mass Media. Eight Russian regions have already joined the project, having presented 32 historical towns. The project is implemented with the support of the Association of Russian small and middle towns.

Cultural Programme

Exhibition cultural programme was traditionally diverse and rich in performances and prize draws. The Tourism Association of Lithuania, the cultural programme partner, organised a lot of performances by national music and dance bands. The stand of Lithuania offered national food and drinks and held various workshops.

The exhibitors presented a wide range of prize draws: trip for two to Wroclaw by Lower Silesia, the tour certificate to Paris and Finland– Sweden by Bon Tour, Draw of the Saimaa Canal cruise by Serebryanoe Koltso, the trip to Vilnius for travel industry professionals by the Tourism Association of Lithuania, tours to Israel by Israel Online, the deal for two at Tumski Hotel (Wroclaw, Poland), free stay at the United Arab Emirates hotels for travel industry specialists, ‘Romantic Wedding in Tallinn’ wedding deal by Motivation Travel and the deal for two at Kliczków Castle, Poland.

April 5 active and curious visitors took on the role of treasure-hunters. The in Search for Treasures game gathered over 30 participants who followed the mapped route and succeeded in finding all the companies and completed the phrase. The winners were awarded prizes by exhibitors: Ksenzh Castle, Lower Silesia Tourist Organisation, Lavandel Hotel (Estonia), Motivation Travel, Maveric Travel, Via Hanseatica mobile app, Zarasai District Municipality Information and Tourist Centre and The Tourism Association of Lithuania. April 6 two winners of the Whole World deal were awarded a two-night stay in a Polish castle by Tumski Hotel and Kliczków Castle and a two-week English language course on Cyprus by Jey Study.

AHHAA Science and Entertainment Centre representatives held a captivating workshop and gave clues to physical and chemical interaction of various chemical entities. The exhibition guests expressed a vivid interest to this event and took active part in fascinating experiments. The most curious participants had the opportunity to continue the experiments at the stand ‘Leisure in Estonia’.

New St. Petersburg attraction - Poltava Ship Museum - was officially opened in the framework of the trade show, highlighting the foundation of the unique wooden ship building centre. The shipyard gathered sail, rigging and mast lofts at the single venue to attract visitors and show them all technological processes. This project represents unprecedented tourist attraction in St. Petersburg with a significant potential in the travel industry. After the grand opening of the shipyard all guests were offered standing reception.

On Saturday and Sunday the Children’s Club was opened for the little guests. The organisers tried their best to make their visit most enjoyable: competitions, crafts and origami. Estonian Open Air Museum and the real sailors held fascinating workshops for children and adult visitors.

Everyone interested could take photos and have magnets with trade fair logos in the Flashbox photo booth to keep fond memories of the fair.

The trade fair organisers express profound gratitude to the partners for active support in preparation and execution of ‘Leisure without Borders’, are thankful to all participants and wish everyone successful summer season!

Statistics 2014:

Number of companies: 194

Number of visitors: 8387

Number of countries: 17

Number of Russian regions: 10

Welcome to the 18th International Travel Exhibition Leisure without Borders. Summer 2015!